Paid ads
You pay for every click. Turn off the budget and the leads go with it. Nothing is left behind.
Evergreen SEO + AEO · No ads
Ads stop when you stop paying. Evergreen content keeps going.
We do not run ads. We build assets you own: service and city pages, blogs, Google Business Profile posts, schema and AI-ready answers. Each one is another way for customers to find you on Google and in AI answers, and they stack on top of each other month after month.
Discovery is the first stage of the system Sean Everett, EMA Systems Architect, designs for every client. The EMA System handles what happens after they find you.
Who should I call for an emergency plumber near me?
AI answerA strong local option is Your Plumbing Co. They offer 24/7 emergency service, list the areas they cover on their site and answer common questions about pricing and response times.
yourbusiness.com/servicesGoogle Business Profileyourbusiness.com/faq
Illustrative example. Not a real business or real results.
Our philosophy: no ads required
Rented attention vs. owned assets.
Ads can work, but the moment the budget stops, so do the leads. Evergreen content is different. A page published today can keep bringing in calls next year, and every new page, blog and post adds to what is already working.
Evergreen content
You pay to build it once. It stays live, keeps getting found and keeps building on itself.
Paid adsEvergreen content
Illustrative only. Shows the general shape of each approach, not real data or a promise of results.
What compounds
Six assets that keep bringing in leads.
Each one answers a different way people search. Together, they make it easy for Google and AI assistants to understand what you do, where you do it and why you can be trusted.
01
Service and city pages
One page for every service and every area you serve, so you can show up for "service + city" searches instead of only your business name.
02
Blogs that answer questions
Helpful posts written the way your customers actually ask. Every post is a new door into your site, and it keeps working after it is published.
03
Google Business Profile posts
Regular posts, photos and review replies keep your profile active, which helps you stay visible in the map pack and in local results.
Google Business Profile04
Schema markup
Structured data behind your pages that tells search engines and AI exactly who you are, what you offer, where you work and what people ask.
05
AI-ready answers
Clear, direct answers and FAQs that AI assistants can quote and cite when someone asks who to call in your area.
06
Reviews and trust signals
Fresh reviews, consistent business details across the web and YouTube with video schema. Signals that you are real, local and trusted.
Our YouTube channelCompounding · Month after month
Every month adds to the last. Nothing resets.
With ads, month 6 starts from zero, the same as month 1. With evergreen content, month 6 has everything from months 1 through 5 still working, plus whatever is new.
Green blocks are new that month. Everything below keeps working. Illustrative only, not a promise of results.
AEO: answer engine optimization
Be the answer, not just a link.
More people now ask AI assistants like ChatGPT, Google AI Overviews, Gemini and Perplexity who to call. Answer engine optimization is the work of making your business easy for those tools to understand, trust and recommend, so you are part of the answer, not buried under it.
- 01
Clear service and city pages
One page per service and area, so AI knows exactly what you do and where.
- 02
Real answers to real questions
FAQs and blogs written the way customers actually ask.
- 03
Schema and consistent info
Structured data, video schema and matching business details across the web.
- 04
Reviews and an active profile
Fresh posts and review replies that signal you are open and trusted.
SEO + AEO
Two ways people search. One set of assets.
The same pages, posts and schema do both jobs. We build them once and they work everywhere.
Search · SEO
"plumber near me"Google Search and Google Maps
Search engine optimization helps you show up in Google search results and the Google map pack when people type what they need.
- Service, city and blog pages
- Google Business Profile
- Technical SEO, powered by Search Atlas
Answers · AEO
"Who is the best plumber near me?"ChatGPT, AI Overviews, Gemini, Perplexity
Answer engine optimization helps AI assistants name and cite your business when people ask a question in plain language.
- FAQs and direct answers
- Schema and consistent details
- Reviews and an active profile
From real client work
What the work looks like in the numbers.
Individual results, with the source and the caveats. Not a guarantee.
Live siteOrganic search
Moore Hounds and Outfitters
Guided hunts · Pioche, Nevada
Proof
10 of 83 tracked keywords in Google’s top 10 by late October 2026.
Source and context
Search Atlas rank tracker, organic Google positions for 83 tracked search terms, Oct 11 to 25, 2026. The new site went live around Oct 9. Includes some branded searches. Individual results, not a guarantee.
Local SEOGoogle Maps
The Nixon Group
Real estate team · Sun City, Arizona
Proof
3 of 7 tracked Sun City searches averaged in Google Maps’ top 3, early November 2026.
Source and context
Search Atlas local map grid, 39 locations per search, snapshots Nov 1 to 4, 2026, pulled Nov 8. Grid averages of 2.0, 2.1 and 2.3 for “sun city real estate agents,” “sun city az homes for sale” and “sun city az realtor.” An average across the grid, not every location, and Maps results, not organic listings. Individual results, not a guarantee.
What we do every month
Done for you, every single month.
You run your business. We keep adding to the assets that bring customers to it, and we show you what we did.
We never promise specific Google rankings or AI placements. Nobody honestly can. We do the work that gives you the best chance, and we keep doing it.
- 01
New pages and blogs
More services, more areas and more answers to real customer questions.
- 02
Google Business Profile posts and review replies
On plans that include profile management, we keep your active, verified profile working.
- 03
Schema and AEO updates
Structured data and AI-ready answers on every new page.
- 04
Local SEO
Technical fixes, keyword tracking and consistent business details.
- 05
Monthly report
What we published, what moved and what comes next.
How to get it · Monthly plans, no setup fee
Three monthly plans. Start with the first month.
Open to any business, on any website. Whether we built your site or someone else did. No setup fee. You start with the first month, and we get to work.
Pages and blogs
$497/mo
Two new pages and four blogs a month, built with SEO, AEO and GEO.
- 2 new pages a month
- 4 blogs a month
- SEO, AEO and GEO on every piece
Pages, blogs + Google profile
$697/mo
Four new pages and four blogs a month, plus management of your Google Business Profile.
- 4 new pages a month
- 4 blogs a month
- SEO, AEO and GEO on every piece
- Google Business Profile management, for verified, active profiles
Everything + YouTube
$997/mo
Everything in the $697 plan, plus we add content to your YouTube channel. You supply the video.
- Everything in the $697 plan
- YouTube content added to your channel
- You supply the video content
Already on an EMA website plan? SEO is included in your $697/mo plan. Need a site too? See the Local Business package. Real estate agent? See what we build for Realtors.
From our Google reviews · 5.0 from 78 reviews
More leads, no ad budget.
EMA has been a game changer for my business. When it comes to SEO and websites they definitely have it dialed in. Their customer service is by far the best, always reachable and helpful. Just genuinely good people and company. Highly recommend
If I could put 6 stars, I would! Sean and EMA have really increased our lead flow, and generated many quality leads!
Definitely a valuable service! Highly recommend to anyone needing help with their website or dealing with and improving their Google business page. Sean was very responsive throughout the process and always followed up even after we finished just to make sure all was still going well.
SEO + AEO FAQ
Straight answers.
What is AEO?
AEO stands for answer engine optimization. It is the work of making your business easy for AI assistants like ChatGPT, Google AI Overviews, Gemini and Perplexity to understand, trust and recommend when someone asks who to call.
Is AEO different from SEO?
They overlap. SEO helps you show up in Google search and the map pack. AEO helps AI tools name and cite you in their answers. The same clear pages, FAQs, schema, reviews and active Google profile help with both.
Do you run ads?
No. We build assets you own: pages, blogs, profile posts, schema and AI-ready answers. They keep working after they are published, instead of stopping when a budget runs out.
How long does it take to see results?
Evergreen content builds over time, and the effect keeps stacking as more content goes live. Every month we share what we published and what moved in your monthly report.
Can you guarantee a number one ranking?
No, and you should be careful with anyone who does. No one can honestly guarantee rankings or lead volume, so we don't. We do the work that gives you the best chance and keep doing it every month.
What is schema?
Schema is structured data added behind your pages. It tells search engines and AI exactly what your business is, which services you offer, where you work and which questions you answer.
Do I need a website you built?
No. These plans are open to any business, on any website platform. If we already built your site and you are on an EMA website plan, SEO is included in your $697/mo plan.
What does it cost?
Standalone SEO, AEO and GEO plans are $497 a month for 2 pages and 4 blogs, $697 a month for 4 pages, 4 blogs and Google Business Profile management, and $997 a month for all of that plus YouTube content you supply. There is no setup fee. You start with the first month. The Local Business package, if you also need a website, is $3,500 setup for a custom site up to 30 pages, Google profile setup, the EMA System and your first 2 months of management. In month 3 you commit to the first $697 payment. After that, SEO runs in 90-day terms.
Ready when you are
Stop renting leads. Start building them.
Tell us what you do and where you do it. We will show you the pages, posts and answers we would build first.
Or call or text 702-513-2394