One-page site
$997one time
A single focused page. Website only, with no SEO or EMA System.
- One-page custom website
- No monthly plan
Pricing · Approved prices only
Clear prices. No guesswork.
Website-only builds, the Local Business package, three monthly SEO plans, and three one-time Lofty build-outs. Everything else is scoped to you, so we quote it on a call.
$997 to $3,500Website-only builds and the Local Business package
$497 to $997Monthly SEO, AEO and GEO, no setup fee
$1,000 to $3,000One-time Lofty build-outs
Path 01 · Local businesses
Website builds and the Local Business package. Clear, public prices.
Website-only builds are a one-time fee, with no SEO or EMA System. The Local Business package adds Google Business Profile setup, the EMA System, and the first 2 months of SEO.
About 10 pages
$2,500one time
Home plus inner pages, sized to how you sell. Website only, with no SEO or EMA System.
- About 10 pages, home plus inner pages
- No monthly plan
Deep site, system and SEO
$3,500setup
Then the first $697 payment in month 3. After that, SEO runs in 90-day terms.
- Custom website, up to 30 pages, SEO-ready
- Google Business Profile setup, for an active, verified profile
- The EMA System for follow-up
- Months 1 and 2 of management included in the setup
- From month 3: pages, blogs, local SEO, AEO and profile work
- Monthly report
Typical website builds target about 10 business days after we have your content, payment and access. Scope, migrations and approvals can change that. We never promise specific Google rankings.
Path 02 · SEO, AEO and GEO · Monthly, no setup fee
Three monthly plans. Start with the first month.
Open to any business, on any website. Whether we built your site or someone else did. No setup fee. You start with the first month, and we get to work.
Pages and blogs
$497/mo
Two new pages and four blogs a month, built with SEO, AEO and GEO.
- 2 new pages a month
- 4 blogs a month
- SEO, AEO and GEO on every piece
Pages, blogs + Google profile
$697/mo
Four new pages and four blogs a month, plus management of your Google Business Profile. This is the same SEO work that comes with the Local Business package.
- 4 new pages a month
- 4 blogs a month
- SEO, AEO and GEO on every piece
- Google Business Profile management, for verified, active profiles
Everything + YouTube
$997/mo
Everything in the $697 plan, plus we add content to your YouTube channel. You supply the video.
- Everything in the $697 plan
- YouTube content added to your channel
- You supply the video content
Already on an EMA website plan? SEO is included in your $697/mo plan. Need a site too? See the Local Business package. Want the plan details? See SEO + AEO.
Path 03 · Real estate · One-time Lofty build-outs
Lofty build-outs. One-time fees.
Built for Realtors on Lofty. 800+ Realtors served. Typical builds target about 10 business days after we have your content, payment and access. Scope, migrations and approvals can change that.
EMA Website Build
$1,000one time
Your Lofty website, built and ready to run.
- Theme of your choice
- Buyer, seller and neighborhood pages
- Domain and MLS configured
- No Lofty backend setup
- No Smart Plans
Lofty Full Build
$1,800one time
Website plus the full Lofty backend, Smart Plans and training.
- Branded Lofty IDX website
- 15 to 20 Smart Plans
- AI Assistant, pipelines, lead routing and A2P
- 60 to 90 minute training
Performance Build
$3,000one time
Everything in the Full Build, plus work to help you get found.
- Everything in the Full Build
- Google Business Profile optimization, for an active, verified profile
- 5 lifestyle pages
- 10 blog posts over 2 months
| What you get | Website $1,000 |
Full $1,800 |
Performance $3,000 |
|---|---|---|---|
| Lofty IDX website | Yes | Yes | Yes |
| Lofty backend setup | No | Yes | Yes |
| 15 to 20 Smart Plans | No | Yes | Yes |
| AI Assistant, pipelines, A2P | No | Yes | Yes |
| Training session | No | Yes | Yes |
| Google Business Profile optimization | No | No | Yes |
| 5 lifestyle pages + 10 blogs | No | No | Yes |
Not sure which build fits? Start Here, see Lofty build-outs, or book a call.
Everything else
Inquire for pricing.
These depend on your business or market, so we quote them on a short call.
Google Business Profile service
Creation, cleanup, optimization and directory work, for an active, verified profile. Suspended or unverified profiles are a paid consult. Inquire for pricing. We do not promise an outcome or a timeline on reinstatement.
Lofty Smart Plans
Automated follow-up plans for buyers, sellers and past clients, set up on your existing Lofty account. Inquire for pricing.
The EMA System
Missed-call text back, AI chat and text replies, pipelines, automated follow-up and review requests. Setup and migration are separate. Inquire for pricing.
Press releases
Distributed press releases that earn mentions and backlinks for your name and brand. Inquire for pricing.
Team training
Hands-on Lofty training for agents and teams, so everyone uses the system the same way. Inquire for pricing.
Add-ons
Extra pages beyond a package, migrations, YouTube help and other custom work. Inquire for pricing.
Pricing FAQ
Straight answers.
What does the $3,500 local setup cover?
A custom website up to 30 pages, your Google profile setup, the EMA System for follow-up, and your first 2 months of management.
When does the $697 monthly plan start on the website package?
In month 3. Months 1 and 2 are included in the setup. You commit to the first $697 payment in month 3. After that, SEO runs in 90-day terms. That $697 is the same SEO work as the middle standalone SEO plan.
Can I buy SEO if someone else built my site?
Yes. The $497, $697 and $997 plans are open to any business, on any website. There is no setup fee. You start with the first month.
Are the Lofty build-outs one-time fees?
Yes. The EMA Website Build ($1,000), Lofty Full Build ($1,800) and Performance Build ($3,000) are one-time fees. Typical builds target about 10 business days after we have your content, payment and access. Scope, migrations and approvals can change that.
What is the difference between the Website Build and the Full Build?
The EMA Website Build is your Lofty website only. It does not include the Lofty backend or Smart Plans. The Lofty Full Build adds the backend setup, 15 to 20 Smart Plans, AI Assistant, pipelines, A2P and training.
Why do some services say inquire for pricing?
Google Business Profile work, Smart Plans, press releases, team training, the EMA System and add-ons depend on your situation. Book a call and we will give you a clear quote.
Do I need an ad budget?
No. We do not run ads as part of these plans. Every price on this page goes into assets you own: your site, your profile, your pages and your content.
What do the $997 and $2,500 website builds include?
They are website only, with no SEO or EMA System. The $997 build is one page. The $2,500 build is about 10 pages, home plus inner pages. Book a call to get started.
Can I pause instead of canceling the local monthly plan?
Yes. At the end of a 90-day term you can pause instead of canceling. Your website stays live while new content and profile work stop.