Sean Everett, EMA Systems Architect
Here is what happens when you work with EMA: what you do, what we do, and when. Typical website builds target 10 business days after we have your content, payment and access. Scope, migrations and third-party approvals can affect timing.
The full journey
This is the local business path. Realtor Lofty build-outs have their own steps further down.
Today · Your call
Book a call to talk through your business, service area and goals, or skip ahead and start onboarding right away. Either way, you get a straight answer on fit.
About 20 minutes · You
Four quick steps, all online. Have your logo, a few photos and your Google Business Profile handy.
Day 1 · Together
We confirm your services, service area and best customers, lock the page list and get access to your domain and Google profile.
Days 2 to 5 · EMA
We design your custom site, write the service and city pages, add schema and AEO answers and optimize your Google Business Profile.
Days 5 to 10 · You + EMA
You review the draft and send your changes in one list. We make them and polish every page.
Launch
We connect your domain, confirm forms and click-to-call, connect the EMA System and submit your sitemap. Calls and forms are tracked from day one.
Typical website builds target 10 business days after we have your content, payment and access. Scope, migrations and third-party approvals can affect timing.
Month 1 and every month
The evergreen work starts right away and keeps building. Months 1 and 2 are included in your setup. In month 3 you commit to the first $697 payment. After that, SEO runs in 90-day terms. At the end of a term you can pause instead of canceling.
Who does what
You
The faster we get these, the faster you launch.
EMA
Everything else, from the first page to the monthly report.
Every month
No ads to keep feeding. Every piece below is an asset you keep, and they stack month after month.
01
Regular posts, photo updates and replies to your reviews, so your profile stays active.
02
New service and city pages and blogs that answer the questions your customers ask.
03
Ongoing optimization, plus schema and answers AI assistants can cite.
04
The EMA System texts back missed calls and follows up for you. You get a monthly report.
Realtors on Lofty
Trusted by 800+ Realtors. Pick a build, complete a short onboarding, and we rebuild your Lofty website and backend into a system that converts. Timing starts after we have your access, payment and materials, and can move if something is waiting on a third party.
The Lofty path
Today
EMA Website Build, Lofty Full Build or Performance Build.
Day 1
Choose your theme, share your Lofty access and sign the agreement.
10 to 14 days
Website, Smart Plans, AI Assistant, pipelines and routing, depending on your build.
At launch
A 60 to 90 minute training on Full and Performance Builds, so you can run it.
Once your setup is paid, your intake form is complete and your agreement is signed. Timelines are counted in business days, Monday through Friday. Typical website builds then target 10 business days, as long as we also have the access we need.
Late intake details, Google profile access, domain access or revision feedback. If something is waiting on your side, the live date moves by the same number of days and we tell you the new target. Scope, migrations and third-party approvals can also affect timing.
Month 3. Your $3,500 setup covers a custom website up to 30 pages, Google profile setup, the EMA System and your first 2 months of management. In month 3 you commit to the first $697 payment. After that, SEO runs in 90-day terms.
After that first payment, SEO runs in 90-day terms. At the end of a term you can keep going, or pause instead of canceling. While paused your website stays live, and new content and profile work stop.
No. After the kickoff, most of the work happens by email in one thread. You review the draft, send your changes and we handle the rest.
Tell us what you sell and where you are stuck. We will show you exactly what we would build.
