Topic
Local business marketing
How local businesses win more clients without paying for every click.
- Websites that convert
- Service and area pages
- Follow-up that catches every lead
The EMA blog · Evergreen marketing, explained
Get found. Get chosen. Get more clients.
Plain-English guides on websites, Google Business Profile, local SEO, AEO and Lofty, written from the work we do every day for local businesses and Realtors.
Browse by topic
Four topics. One goal.
These are the categories we write about. Pick a topic, then jump to the latest posts below.
Topic
Google Business Profile
Showing up in the map pack and keeping your profile active and trusted.
- Setup and optimization
- Posts and review replies
- Suspended or unverified profiles, as a paid consult
Topic
Lofty for Realtors
Getting more out of Lofty, from Smart Plans to lead routing and your IDX site.
- Smart Plans and follow-up
- Lead capture and routing
- Lofty website SEO
Topic
SEO + AEO
Evergreen search and answer engine optimization, so Google and AI assistants can find you.
- Pages and blogs that can rank
- Schema and AI answers
- Why evergreen beats ads
Latest posts · From the EMA blog
Fresh from the blog.
Featured posts that already live at their current /post/ URLs. Those addresses do not change.
Lofty · Most-read post
Lofty CRM pricing
A clear look at Lofty pricing, written for agents who want the real numbers.
SEO for Realtors
A complete SEO strategy for real estate agents
How agents can get found with pages, content and a profile that work together.
Lofty how-to
How to build Lofty drip campaigns
Follow-up that actually runs, instead of a list of unfinished Smart Plans.
Lofty
Lofty CRM review
What Lofty does well, what to set up first, and where agents get stuck.
Lofty how-to guides
Step-by-step guides for Realtors.
Deeper guides on each part of a Lofty setup, written from real build-outs.
G1
Lofty Website SEO
Titles, metadata and pages that help your site get found.
G2
Lofty Lead Routing
Get every lead to the right agent, fast.
G3
Lofty AI Assistant
Let AI screen and nurture leads around the clock.
G4
Lofty Pipeline Setup
Buyer and seller stages that match how you work.
G5
Lofty Team Setup
Roles, permissions and lead sharing for teams.
G6
Lofty Lead Capture
Forms and registration that turn visitors into leads.
Also see Lofty text and email setup.
Rather we do it for you?
We write it, publish it, and keep it working.
New pages, blogs and Google posts every month are part of our local plan and our SEO plans. Let's talk about yours.
Or call or text 702-513-2394.