
The Ignition (Lofty AI Assistant)
The AI replies to new leads in seconds, asks the questions you'd ask and books the appointment. Set up right, leads can't tell it isn't you.
Most agents either leave Lofty's AI off or turn it on with the default settings, and it shows. Robotic replies scare leads off. In these videos I walk through how to train the AI Assistant to reply in your voice, test it before it talks to real leads, and which of the newer Lofty AI features are worth turning on.

Train Lofty's AI Sales Agent to Sound Like You

New Lofty CRM AI Features Realtors Should Turn On Now
New leads hear back right away, day or night, in a tone that matches yours.
Timeline, price range, area, buying or selling, pre-approval. The answers land on the lead's profile.
When a lead is ready to talk, the AI offers times and books the appointment for you.
Escalation rules pull you in when a lead is hot, asks something sensitive or needs a real person.
The AI is the first gear, not the whole engine. Once a lead is qualified, it moves to the right pipeline stage and the matching Smart Plan takes over.
We set the AI's personality, phrases and sign-off so replies sound like you, not a chatbot.
The questions it asks are the ones you'd ask, in an order that feels like a normal conversation.
Clear rules for when the AI steps back and alerts you, so hot leads never get stuck talking to a bot.
Connected to your calendar so ready leads can book time without a dozen back-and-forth texts.
The newer Lofty AI tools that save time get switched on and set up, and the ones you don't need stay off.
Tied into the Automation Engine so the AI and your Smart Plans don't step on each other.
It replies to new leads, holds a back-and-forth conversation, asks qualifying questions and can book appointments. When it's set up well, it handles the first conversation so you can focus on the leads who are ready.
With the default settings, a lot of them can tell. Once it's trained on your tone and phrases, the replies read like you wrote them. We always test it before it talks to real leads.
Yes. Connected to your calendar, it can offer times and book appointments when a lead is ready to talk.
When escalation rules say so: a lead is hot, asks for you by name, brings up something sensitive, or just needs a real person. You get an alert so you can jump in.
No. The AI handles the first conversation and qualifying. Smart Plans handle the long-term follow-up after that. They work best set up together.
Yes. AI Assistant setup is part of every Lofty Buildout and Tune-Up. If you're not sure what your account needs, start with the free Lofty Health Check.
AI Assistant setup isn’t sold by itself. It comes with every Lofty Buildout, and it’s part of the Tune-Up when we fix an account that’s already running.

A boutique digital marketing agency built by realtors, for realtors. Specializing in Lofty CRM buildouts, Google Business Profile optimization, and growth systems for top-producing agents across North America.