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WHO WE ARE
Built by realtors. For realtors.
Why We Build The Way We Build
EMA wasn't born from a marketing background. It was born from nearly losing everything.
Sean has been a real estate agent since 2008 — top 2% at his brokerage every year. In 2014, before he and Ali had kids, he was diagnosed with Chiari malformation and had brain surgery at UCLA. He had to relearn how to walk, how to talk, how to see.
Six months later, he made it back to the office. His business was gone.
He was a great agent. None of that mattered. He had no systems running in the background — no automated follow-up, no CRM doing the work, no nurture sequences keeping leads warm. The moment he stopped showing up, the business stopped existing.
So he rebuilt. And this time, he obsessed over the systems.
For the next six years, Sean used his own real estate business as a lab. He figured out CRMs, automations, lead routing, websites, follow-up sequences — every piece of the puzzle he didn't have when he needed it. He got so good at it his brokerage nicknamed him "The Professor."
Other agents on his team started asking him to fix their systems. Then agents at other brokerages. Then agents in other states. By 2020, Sean was spending more time fixing other people's CRMs than running his own pipeline.
EMA wasn't born in 2014. It was born in 2020 — after six years of proving these systems worked.
We don't sell theory. We install the exact playbook Sean used to make sure no curveball — surgery, illness, family emergency, vacation, anything — could ever take his business out again.
Now we build that same protection for other realtors, so they never have to learn this lesson the way he did.
Sean Everett — Realtor since 2008 · Founder of EMA
The Realtor Who Became "The Professor."
Sean Everett has been a licensed Realtor® since 2008, ranking in the top 2% of agents at his brokerage every year. He's the founder of EMA, the husband to Ali, and dad to two redheaded boys they homeschool together.
At his old brokerage, agents started calling him "The Professor" because he was the guy everyone went to when their CRM broke, their website wasn't generating leads, or their automations stopped firing. He didn't plan on becoming a tech guy — he just kept solving problems until he couldn't keep up with the demand.
- Licensed Realtor® since 2008
- Top 2% performer at his brokerage every year
- Built Lofty CRM systems for 700+ realtors across North America
- Co-founder & lead system architect at EMA
When Sean isn't building Lofty systems or chasing the next sushi spot with his kids, you'll find him on a date night with Ali — or quietly testing every new CRM feature before clients ever hear about it.
The Strategist Behind the Stories.
Ali Everett is an accomplished author, certified public speaker, former Mrs. Nevada International, and literacy advocate. She's been Sean's partner in business and life since she asked him out to a Sadie Hawkins dance at age 15.
With 15 years of entrepreneurial experience, Ali has bought and sold multiple companies. Since 2016, she's been creating evergreen content strategies that help realtors build long-term visibility instead of chasing short-term tactics.
- Published author & certified public speaker
- Former Mrs. Nevada International & literacy advocate
- 15+ years entrepreneurial experience across multiple businesses
- Co-founder & content/brand strategist at EMA
When Ali isn't crafting brand stories for clients, she's homeschooling the boys, gardening, trying ambitious recipes, or planning the family's next adventure.
Four things we actually believe.
We could list 11 corporate-sounding values nobody remembers. Instead, here are the four things that genuinely guide every project we take on.
When we do right by one realtor, the ripple effect reaches their clients, their family, and their community. We treat every buildout like the only one we're doing that month — because for that agent, it is.
Every system we install for clients is one we use in our own business first. If a Smart Plan or automation doesn't work for us, we don't sell it to you. No theory. No guessing.
We don't believe in long retainers or systems you can't run without us. We build it, we train you, and you own it forever. If you ever want to leave, we'll wave goodbye and your CRM still works.
We built EMA so a realtor's business survives whatever life throws at them. We run our agency the same way — kids first, partners first, real life first. The work follows.
We started EMA because we watched too many realtors get locked into long agency contracts, jacked-up retainers, and recycled marketing tactics that never worked for their business. We built the agency we wished existed when Sean was running teams.
Every realtor we help becomes more available to their clients, their family, and themselves. That ripple is the whole point.
A boutique digital marketing agency built by realtors, for realtors. Specializing in Lofty CRM buildouts, Google Business Profile optimization, and growth systems for top-producing agents across North America.