
The Engine (Lofty Automation Engine)
The Lofty AI Assistant and 20+ Smart Plans, set up to work as one system. Every new lead gets a fast reply, the right follow-up for their timeline, and you get a heads-up when it's time to call.
Most agents have the Lofty AI Assistant turned on and a few Smart Plans running, but the two aren't set up to work together. Leads get a message from the AI, then a plan fires on top of it, then nothing for three weeks.
The Automation Engine fixes that. The AI Assistant replies to new leads in seconds, asks about their timeline and books the appointment. Once you know where they stand, they move to the right pipeline stage and the matching buyer or seller Smart Plan takes over with steady follow-up that fits their timeline.
Behavior triggers watch what leads do on your site, so when someone starts looking hard, you get an alert and a task to call. You always know who to talk to next.
Here's what the AI and Smart Plans look like working together inside Lofty, plus two automations most agents never turn on: home value reports that keep past clients and seller leads engaged, and property alerts that keep buyers coming back to your site.

Lofty AI + Automation: The Combo That Saves Hours

Automate Seller Leads with Lofty Home Reports

How to Set Up Auto Property Alerts in Lofty
The AI Assistant answers new leads in seconds, day or night, and asks the questions you'd ask.
Separate plans for each, with timelines and offers that fit what they're actually doing.
Plans are tied to your pipeline stages, so a lead's stage decides what they get next.
Calendar booking, reminders and confirmations, without the back-and-forth texts.
A heads-up when a lead replies, gets active on your site or goes quiet on a hot deal.
Tasks show up when it's time to call, so you spend your day talking to the right people.

A boutique digital marketing agency built by realtors, for realtors. Specializing in Lofty CRM buildouts, Google Business Profile optimization, and growth systems for top-producing agents across North America.