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Real estate · Lofty + GBP specialists

The Lofty and Google Business Profile specialists trusted by 800+ Realtors.

This is where EMA started. Lofty is powerful when it is set up right. We build your website, backend and Smart Plans into a system that converts leads, get your active Google Business Profile working, then train you to run it. You own everything we build.

Start Here See the 3 buildsBook a Call
800+Realtors served
2008Realtor since
5.078 Google reviews
About 10Business days, typical build target
Lofty websitesIDX setupSmart PlansLead routingPipelinesAI AssistantA2P registrationGoogle Business ProfileLifestyle pagesBlogsTeam training

Why agents come to us

You pay for Lofty every month. Make it pay you back.

Most agents use a fraction of what Lofty can do. Leads sit untouched, Smart Plans never get turned on and the website looks like every other template. We have built and tuned Lofty for 800+ agents, so we know exactly what to set up, in what order, and how to keep it simple enough that you will actually use it.

  • Built by a working Realtor, not a generic web shop
  • Websites with buyer, seller, neighborhood and lifestyle pages
  • 15 to 20 Smart Plans for automated follow-up
  • AI Assistant, A2P, lead routing and pipelines
  • Google Business Profile optimization for active, verified profiles
  • Hands-on training so you can run it yourself
800+Realtors served across North America
5.0Average rating from 78 Google reviews
15 to 20Smart Plans in every Full and Performance Build
YoursYou own everything we build

Lofty build-outs

Lofty websites and systems, built the right way.

We build your Lofty website, backend and Smart Plans into a system you can actually run. Website-only, Full Build and Performance Build packages, plus checkout, live on the Lofty pricing page.

Typical builds target about 10 business days once we have your access and content. Scope, team size and approvals like A2P can change that.

Lofty packages

See the Lofty build-outs

Compare the Website Build, Full Build and Performance Build, and check out when you are ready.

  • Lofty IDX websites
  • Backend setup, Smart Plans and training
  • Google Business Profile and content options
See Lofty packages

Not sure which build fits? Start Here walks you through the options in a few minutes, or talk it through with us.

Start Here Book a Call

Beyond Lofty

Custom sites for agents, teams and brokerages.

Not every real estate business runs on Lofty. We also build custom websites for brokerages and specialty agents, with area guides and a clear path to call. A real estate version of the EMA System with IDX search is in development, and we will build and test it before we offer it.

thebrokerageco.com
The Brokerage Co website built by EMA
Live site

The Brokerage Co

Real estate brokerage · Ogden, Utah

A brokerage site for buyers, sellers and investors across Weber County, with area guides for Northern Utah.

thebrokerageco.com
utahhealthyhomes.com
Utah Healthy Homes website built by EMA
Live site

Utah Healthy Homes

Healthy home Realtor · Utah

Alisha Hidalgo's resource site for healthy homes, with guides, a checklist and a healthy home lens on buying.

utahhealthyhomes.com

See all our work · Custom websites · Evergreen SEO + AEO

Google Business Profile

Show up in the map pack in your market.

When someone searches for an agent in your city, the Google map results come first. If your profile is active and verified, we clean it up, optimize it and keep it active so Google and AI assistants see an agent who is open, trusted and local.

  • Categories, services and service areas
  • Cleanup and full optimization
  • Directory listings with matching details
  • Posts and review replies that keep it fresh

Inquire for pricing. Included in the Performance Build. Suspended or unverified profile? Reinstatement and verification help is a paid consult. Google sets the timeline, so we can't promise an outcome. Inquire for pricing.

Book a Call Learn more
YN
Your Name, Realtor★★★★★ Real estate agent. Open now.
New postJust listed in your neighborhood
3 bed, 2 bath near the park. Open house this Saturday.
Review replyThank you, Jordan! It was a pleasure helping your family find the right home.
Q and ADo you help first-time buyers? Yes. We walk you through every step, from pre-approval to closing.

Illustrative example. Not a real agent or real results.

More for Realtors

Smart Plans, GBP, press and training. Inquire for pricing.

These are scoped to your account, market and team, so we quote them on a quick call.

Existing Lofty

Lofty Smart Plans

Already have your Lofty website? We set up automated follow-up on your existing account so new leads, past clients and your sphere hear from you on time.

  • Buyer, seller and past client plans
  • Texts and emails in your voice
  • Included in the Full and Performance Builds
Smart Plans setup

Active, verified profiles

Google Business Profile

Cleanup, optimization, directory listings, posts and review replies, so you show up when buyers and sellers search your area.

  • Category, service and area setup
  • Photos, posts and review replies
  • Matching details across directories
Google Business Profile

Authority

Press releases

Distributed press releases that earn mentions and backlinks for your name and brand, and give AI assistants more trusted sources about you.

  • Written and distributed for you
  • Links back to your website
  • Builds authority over time
Press releases

Realtors only

Team training

Hands-on Lofty training for agents and teams, so everyone works leads the same way and nothing slips.

  • Live sessions for you or your team
  • Your own account, your own workflows
  • One-on-one coaching available
Training + consulting
Book a Call

How a build works

From checkout to running in about 10 business days.

Typical builds target about 10 business days once we have your Lofty access and content. Scope, team size and approvals like A2P can change that. Performance Build blogs publish over 2 months.

  1. 01

    Start Here

    Pick your build

    Choose a package on the Lofty build-outs page, or use Start Here to find the right fit.

  2. 02

    Kickoff

    Access + goals

    We get access to Lofty and your Google profile and learn how you work.

  3. 03

    Build

    We do the work

    Website, backend, Smart Plans, routing and pipelines, set up the right way.

  4. 04

    Review

    You check it

    You review, we polish. Revisions are part of the build.

  5. 05

    Handoff

    Train + own it

    We walk you through everything. You own all of it.

Learn it free on YouTube

Watch how we set it up.

YouTube @everettmarketingagency
31:42

Most Agents Use 10% of Lofty CRM - Here's the Full System

The full Lofty system walkthrough: website, backend, Smart Plans and follow-up.

Watch on YouTube →
9:05

Lofty CRM Pipeline Setup: The 8-Stage System That Works

Buyer and seller pipeline stages that match how agents actually work.

Watch on YouTube →
5:43

Google Business Profile for Real Estate Agents (Full Guide)

The full setup, start to finish, for a profile that gets found.

Watch on YouTube →

Lofty resources

Lofty services and how-to guides.

Go deeper on any part of your Lofty setup. Every guide is written from real build-outs.

Services

01Lofty BuildoutsWebsite, backend and Smart Plans, done for you. 02Lofty WebsitesBranded Lofty IDX websites and themes. 03Google Business ProfileGet found in the map pack in your market. 04Lofty Training + ConsultingTraining for agents and teams. 05Start HereFind the right build in a few minutes. 06ReviewsWhat agents say after the build.

Lofty guides

G1Lofty Website SEOTitles, metadata and pages that help your site get found. G2Lofty Lead RoutingGet every lead to the right agent, fast. G3Lofty AI AssistantLet AI screen and nurture leads around the clock. G4Lofty Pipeline SetupBuyer and seller stages that match how you work. G5Lofty Team SetupRoles, permissions and lead sharing for teams. G6Lofty Lead CaptureForms and registration that turn visitors into leads. G7Lofty Text + Email SetupA2P registration and email so your messages deliver.

From our Google reviews · 5.0 from 78 reviews

What agents say after the build.

★★★★★
I recently worked with Sean Everett and his marketing team to help optimize my Lofty CRM, and the experience was excellent. Sean helped set up systems, smart plans, and workflows that have made my day-to-day operations far more efficient. What I appreciated most was the clarity and direction he provided. Instead of just explaining features, he helped structure my CRM in a way that actually supports my daily tasks and keeps me focused on the activities that move my business forward.
Andrew LattyGoogle review
★★★★★
Sean was incredibly helpful in setting up my Lofty account. The process was completed promptly, and the training provided was one of the best CRM sessions I've ever experienced. I highly recommend Everett Marketing Agency.
KaTrina ScottGoogle review
★★★★★
Sean was absolutely a dream to work with. He made the process so simple. I am thrilled with my website. Very professional and great to work with.
Amanda GroveGoogle review
★★★★★
Sean is a master with the lofty systems. Thanks for getting me back up and running.
Justin HardingGoogle review
★★★★★
Sean is amazing to work with! Highly knowledgeable and efficient with Lofty. I couldn’t have launched this platform without him!
Lyndsay JonesGoogle review
★★★★★
5 Stars for sure! Sean went above and beyond. He was so prompt in his responses and the training was great. Sean has very infectious energy and a joy to work with. He is very knowledgeable about his product and a great trainer. I highly recommend his service.
Tammy JohnsonGoogle review

Read more on our reviews page.

Why EMA

Built by a Realtor who got tired of broken systems.

Sean Everett has been a real estate agent since 2008. After brain surgery in 2014, he watched his business stall because nothing was running in the background. So he rebuilt it around systems and content that work without him, and he and his wife Ali started EMA in 2020 to build the same thing for others. We use the systems we build in our own business, and we would rather grow you with assets you own than ads you rent.

Read Our Story

Realtor FAQ

Straight answers.

Do I need a Lofty account before you start?

Yes. Every build is done inside your own Lofty account, so you keep everything we set up. If you are still deciding, book a call and we will talk it through.

What is the difference between the Website Build and the Full Build?

The EMA Website Build is your website only. It does not include the Lofty backend or Smart Plans. The Lofty Full Build adds the backend setup, 15 to 20 Smart Plans, AI Assistant, pipelines, lead routing, A2P and training. Current packages and pricing are on our Lofty build-outs page.

What does the Performance Build add?

Everything in the Full Build, plus Google Business Profile optimization, 5 lifestyle pages and 10 blog posts over 2 months, so you get found, not just organized.

Are the builds one-time fees?

Yes. All three builds are one-time fees. Typical builds target about 10 business days once we have your access and content. Scope, team size and approvals like A2P can change that.

I already have a Lofty website. Can you just set up Smart Plans?

Yes. Smart Plans on your existing account are inquire for pricing. Book a call and we will look at what you have.

Can you help with my Google Business Profile without a Lofty build?

Yes, if your profile is active and verified. Cleanup, optimization, directory listings, posts and review replies are inquire for pricing. If your profile is suspended or unverified, reinstatement and verification help is a paid consult. Google sets the timeline, so we can't promise an outcome.

Do you run ads for agents?

No. We build assets you own: your website, your profile, your pages and your content. They keep bringing in leads long after an ad budget would have run out.

Ready when you are

Make Lofty work as hard as you do.

Pick a package on the Lofty pricing page, or tell us where you are stuck and we will show you what we would set up.

Start Here Book a CallSee Lofty packages

Or call or text 702-513-2394