The Headlights (Lofty Website SEO)
Lofty website SEO so Google can actually find you.
Most Lofty sites look great and get zero search traffic. We connect the pieces Google needs to see, read and trust your site, so buyers and sellers find you on their own.
Your site is invisible until these are done.
A Lofty site doesn't rank just because it's live. Google has to be told it exists, it has to understand what each page is about, and it has to see other sites vouching for you. These four videos walk through each piece: Search Console, metadata, analytics and backlinks. Do them in that order and you'll have a site that can actually show up.
Your Lofty Website Is Invisible to Google Until You Do This
Lofty Website SEO: Metadata Setup for Google Rankings
Connect Google Analytics to Your Lofty Site
Backlinks for Realtors: Boost Your Website SEO
Four steps. Skip one and the rest stall.
Get seen
Your site gets verified with Google and your sitemap submitted, so pages actually get crawled and indexed.
Get understood
Every page gets a title and description written for the search it should win, not the default Lofty text.
Get measured
Google Analytics goes in and gets tested, so you can see which pages and sources bring real visitors.
Get trusted
Links from local and industry sites that tell Google you're the real deal in your market.
SEO is slow on purpose. Done right, it keeps sending you leads long after you stop paying for ads, which is why it's worth setting up correctly the first time.
SEO built into the whole site.
Search Console connected
Verified, sitemap submitted and checked for errors, so Google can index every page you want found.
Titles and descriptions
Written page by page around what people in your market actually search for.
Area and community pages
Pages for the neighborhoods you serve, built on your Lofty website so you show up for local searches.
Analytics that tracks
Google Analytics connected and confirmed, so you know where traffic comes from and what turns into leads.
Local backlinks
A plan for earning real links from local sources, plus the Authority Engine if you want it done every month.
Fresh content
The Traffic Engine keeps new posts going out so Google sees an active site.
Lofty website SEO FAQ
Is a Lofty website good for SEO?
It can be. Lofty gives you the tools, but most sites launch with default titles, no Search Console and no area pages. Once those are set up, a Lofty site can rank like any other.
Do I need Google Search Console for my Lofty site?
Yes. Search Console is how you tell Google your site exists, submit your sitemap and see which pages are indexed. Without it, you're guessing.
How long does SEO take to work?
Usually a few months before you see steady movement, depending on your market and competition. Setup is the part that makes the rest possible.
What are backlinks and do realtors need them?
A backlink is a link to your site from another site. Google treats good ones as a vote of trust. A few local ones help far more than a pile of junk directory links.
Can I do this myself?
Yes. The videos on this page walk through each step. If you'd rather have it done, it's part of every full Lofty Buildout.
Can you set this up for me?
Yes. Website SEO is part of every full Lofty Buildout. If you're not sure where your site stands, start with the free Lofty Health Check.
Included in every Lofty build.
Website SEO comes with every full Lofty Buildout. If your site is already live, the Tune-Up fixes the setup, and the Growth Engines keep the traffic coming every month.
READY WHEN YOU ARE
Turn your headlights on. Get found on Google.
Take the free Lofty Health Check or book a quick call, and I'll show you what's keeping your site off Google.
A boutique digital marketing agency built by realtors, for realtors. Specializing in Lofty CRM buildouts, Google Business Profile optimization, and growth systems for top-producing agents across North America.