The missed call
You are on a job, the phone rings, it goes to voicemail. Many callers just try the next business.
Fix: missed-call text backThe EMA System · CRM + AI follow-up
Every lead caught. Every lead followed up.
Getting found is half the job. The EMA System is our CRM and AI follow-up platform. It texts back missed calls, answers chats and texts, moves leads through your pipeline and asks happy customers for reviews, so no call, text or form slips through the cracks.
EMA SystemPipelineLive
New 3
Website formQuote request
Missed callText back sent
Contacted
AI chatQuestions answered
Booked
EstimateOn the calendar
Won
Job completeReview requested
Missed call, text back sentnow
Follow-up 1 of 5 scheduled2m
Review request sent1h
Illustrative preview with sample data. Not a real customer.
24/7AI replies to chats and texts
1 inboxFor calls, texts, chats, forms and reviews
EveryCall, text and form followed up
Where leads slip away
You already paid to get the lead. Do not lose it.
Most businesses do not have a lead problem. They have a follow-up problem. These are the four places leads quietly go cold, and how the EMA System closes each one.
The slow reply
A chat or text comes in after hours and sits until morning, when they have already booked someone else.
Fix: AI chat and text repliesThe forgotten lead
They asked for a quote, you sent it, then nothing. No reminder, no second touch.
Fix: automated follow-upThe missing review
A happy customer would gladly leave a review, but nobody asked at the right time.
Fix: review requestsArchitected as one system
Discovery, capture, follow-up, conversion. One connected system.
Most businesses run five separate tools that never talk to each other. We design how customers find you, reach you and get followed up with, then build it as one system you can see from one inbox.
Discovery
How people find you in the first place.
Capture
Every way a customer reaches out lands in one place.
Follow-up
Fast, polite replies that keep going until they answer.
Conversion
Booked, done, reviewed, and ready to refer.
The architect
Designed by Sean Everett, EMA Systems Architect
Sean rebuilt his own real estate business around systems after it stalled in 2014, when nothing was running in the background. He now designs the same lead generation, capture, follow-up and conversion system for local businesses, then sets it up and keeps it running for you.
Read our storyWhat it does · Six jobs, one system
Answers, nurtures and books while you work.
We set it up for your business, your services and your hours, then keep it running. You can step into any conversation at any time.
Missed-call text back
Miss a call and the caller gets a friendly text right away, not a voicemail. The conversation keeps going instead of going to a competitor.
- Sends automatically, day or night
- Written in your business voice
- Replies land in your inbox
AI chat and text replies
AI answers common questions on your website chat and by text, then helps book the appointment. Trained on your services, areas and hours.
- Answers after hours and on weekends
- Books straight to your calendar
- Hands off to you any time
Pipelines
See every lead and where it stands, from first touch to won. No more sticky notes or guessing who needs a call back.
- Stages that match how you sell
- Leads move as they reply or book
- Know your next step at a glance
Automated follow-up
Texts and emails that keep going until the lead replies, books or tells you no. Polite, timed and consistent.
- Quote and estimate follow-up
- Appointment reminders
- Stops when they respond
Review requests
When a job is done, happy customers get an easy link to leave a Google review. More reviews help you on Google and in AI answers.
- Sent at the right moment
- One tap to your Google profile
- Reviews show up in your inbox
One inbox for everything
Calls, texts, chats, forms and reviews all land in a single inbox, on your computer or your phone. Nothing lives in five different apps.
- Every channel in one thread
- Full history for every contact
- Your team sees the same view
One lead, start to finish
From missed call to five-star review.
Here is what happens behind the scenes when a new customer reaches out.
- 01
They call
Call is missed
You are busy. Instead of voicemail, they get a text from your business within moments.
- 02
They reply
AI answers
AI answers their questions about services, areas and timing, and offers open times.
- 03
They book
On the calendar
The appointment books and the lead moves to Booked. Reminders go out automatically.
- 04
You do the work
Follow-up runs
Anyone who went quiet gets polite follow-up until they reply.
- 05
Job done
Review request
A happy customer gets a link to your Google profile, and your reputation keeps building.
ema://inboxALL CHANNELS
Call
Missed callText back sent: Sorry we missed you, how can we help?
nowText
New leadDo you have anything open this week?
2mChat
Website visitorAI reply: Yes, we serve your area. Want to book?
6mForm
Quote requestAdded to pipeline. Follow-up 1 of 5 scheduled.
14mReview
New 5-star reviewReply drafted and ready to post.
1hIllustrative preview with sample data.
All in one place
Calls, texts, chats, forms and reviews. One inbox.
Stop checking your phone, your email, your website and your Google profile separately. Every conversation with every customer lives in one thread, with the full history, so you always know what was said and what comes next.
- On your phone, too. Reply from anywhere with the mobile app.
- Know what is working. See where leads come from in your monthly report.
How to get it
Included with your website, or on its own.
Included in the Local Business package
$3,500setup
Then $697/mo from month 3. You commit to that first payment in month 3, and after that SEO runs in 90-day terms. A custom website up to 30 pages, Google Business Profile, monthly SEO and AEO, and the EMA System, all together.
- Missed-call text back and AI replies
- Pipelines and automated follow-up
- Review requests and one inbox
- Set up and managed for you
The EMA System by itself
Inquire for pricing
Already have a website you like? We can set up the EMA System on its own, scoped to your business and how you sell.
- Setup for your services and hours
- Your existing website and phone
- Training for you and your team
- Quoted on a quick call
EMA SystemCapture and follow-up on your current site.
System + SEOAdd evergreen pages, blogs and local SEO.
System + SEO + YouTubeAdd video that brings people in and builds trust.
Package scopes are quoted on a call. Setup and migration are separate.
From our Google reviews · 5.0 from 78 reviews
Systems that actually run.
Wonderful service, Sean definitely helped me set up systems in my business that I needed. Highly suggest reaching out to him
Sean’s the best! His systems are amazing and his responses and communication are outstanding!
Great to work with. They are quick to respond to all of my questions. They have always completed all changes requests and upgrades super fast.
EMA System FAQ
Straight answers.
What is the EMA System?
It is our CRM and AI follow-up platform. It catches every call, text, chat, form and review in one inbox, replies fast, follows up automatically and keeps every lead moving through your pipeline.
Will the AI say the wrong thing to my customers?
We set it up with your services, service area, hours and the questions your customers really ask. You can read every conversation and step in at any time.
Do I have to learn complicated software?
No. We set it up and run it for you. You get a simple inbox on your computer and phone, and we show you how to use it.
Does it work with my current website?
Yes. The chat widget and forms can go on the site we build for you or on your existing website.
Is it included in the Local Business package?
Yes. The EMA System is part of the Local Business package: $3,500 setup for a custom website up to 30 pages, Google profile setup, the EMA System and your first 2 months of management. In month 3 you commit to the first $697 payment. After that, SEO runs in 90-day terms. On its own, it is inquire for pricing.
Do I need to run ads to use it?
No. The EMA System makes sure you do not lose the leads your website, Google profile and content already bring in. We do not run ads.
Ready when you are
Stop losing leads you already earned.
Tell us how leads reach you today. We will show you exactly how the EMA System would catch and follow up every one.
Or call or text 702-513-2394