The Showroom (Google Business Profile Products)
Google Business Profile products built from your Lofty pages.
Most agents leave the Products section of their Google profile empty because they figure they don't sell products. You sell homes in neighborhoods. Here's how I turn each Lofty area page into a product that shows on your listing and sends people to your site.
Your services, right on your Google listing.
The Products section of a Google Business Profile shows up right on your listing with a photo, a short description and a button. Hardly any agents use it. In these two videos I show which products to add, like home buying, home selling, home valuations and relocation, and how I turn the matching Lofty pages into products that send Maps traffic straight to your site.
Google Business Profile Products: A Realtor Lead Hack
Turn Lofty Pages Into Google Business Profile Products
One Lofty page. One product.
The page
A Lofty page that matches what people come to you for: a home valuation, a buyer search, a seller page, a relocation guide or an area page.
The product
A photo that fits, a name people actually search for, and a short description that tells them what they get when they click.
The button
A Learn more button sends people straight to the matching Lofty page, where lead capture is already built in.
Products sit on your profile where people are already looking. They show what you offer and give searchers one more way to land on your site instead of a portal.
A Products section that sends people to your site.
The right pages first
We pick the Lofty pages worth featuring, like your home valuation, buyer search, seller and area pages.
Photos that fit
An image that matches each product, sized for Google, instead of the same generic skyline everyone uses.
Names people search
Each product is named the way people look for it, like home valuation or homes for sale in your area.
Descriptions that fit
Written for each product, inside Google's limits, and Fair Housing safe.
Buttons linked right
Every product points to its matching Lofty page, so the click lands where it should.
Room to grow
New Lofty pages can become new products, and the Local Engine keeps the rest of your profile active every month.
GBP products FAQ
What are Google Business Profile products?
It's a section of your Google profile that shows items with a photo, a name, a description and a button. Most businesses use it for things they sell. For a realtor, it's the things people come to you for: buying, selling, home valuations, relocation and listing alerts.
Can real estate agents add products to their Google profile?
Yes. You add them from your profile's edit options in Google Search or Maps. Keep them honest: each product should be a real service you offer and link to a real page about it.
Why use Lofty pages for this?
They already have listings, home valuation tools and lead capture built in. When someone taps the product, they land on a page that can turn them into a lead.
Do products help me show up on Google?
They help fill out your profile, show Google and searchers exactly what you offer, and give people another way to click through to your site. A complete, active profile is what local search rewards, and most agents leave this section empty.
What's the difference between products and services?
Services are mostly a text list of what you do. Products show up with a photo and a button that links out. Use services to describe what you do, and products to send people to the page where they can act on it.
Can you set this up for me?
Yes. Products are part of our Google Business Profile setup. If you're not sure where to start, take the free Lofty Health Check.
Part of every GBP setup.
Products aren't sold by themselves. They come with our Google Business Profile setup, and they work best when your Lofty site already has strong pages to point to.
Google Business Profile Setup
Categories, services, service areas, products, photos and review responses, built to help you show up in the map pack.
See GBP setup →Lofty Health Check
Not sure if your site has the pages to support this? Take the 2-minute check and see what needs fixing first.
Start the free Health Check →Ready when you are
Put your neighborhoods on your Google listing.
Take the free Lofty Health Check or book a 15-minute call, and I'll show you which of your Lofty pages should become products first.
A boutique digital marketing agency built by realtors, for realtors. Specializing in Lofty CRM buildouts, Google Business Profile optimization, and growth systems for top-producing agents across North America.