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Google business profile and Lofty for real estate agents

Mastering Google Business Profile for Real Estate Lead Generation

January 22, 2026
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Google Business Profile for real estateGoogle Business Profile lead generationreal estate Google Business Profile optimization
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Sean Everett

Sean Everett is the visionary behind EMA, a company born from his frustration with third-party platforms that locked agents into lengthy contracts, overpriced services, and minimal returns. A licensed Realtor® since the early 2000s, Sean’s real estate expertise combined with his passion for tech has made him a pioneer in digital marketing solutions tailored for the real estate industry. With years of experience running teams and consistently ranking in the top 1% of agents, Sean earned nicknames like "The Professor" and "The Mayor" at his previous brokerage for his unmatched ability to solve digital marketing challenges. His hands-on knowledge of real estate allowed him to create EMA, empowering agents to take control of their digital marketing and thrive in a competitive market. Sean’s favorite EMA services include Lofty CRM buildouts and consulting. He believes a well-designed website—optimized for efficiency, automation, and aesthetics—can make lead generation almost effortless. For over a decade, Sean has been helping agents, teams, and brokerages level up their marketing strategies and dominate in their area. When Sean isn’t geeking out over websites, lead gen, and Google Business Profiles, he’s spending quality time with his kids gaming, discovering the next best sushi spot, or taking his wife out on well-deserved date nights.

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Lead Generation Wisdom

Google business profile and Lofty for real estate agents

Mastering Google Business Profile for Real Estate Lead Generation

January 22, 2026
Custom HTML/CSS/JAVASCRIPT
Google Business Profile for real estateGoogle Business Profile lead generationreal estate Google Business Profile optimization
blog author image

Sean Everett

Sean Everett is the visionary behind EMA, a company born from his frustration with third-party platforms that locked agents into lengthy contracts, overpriced services, and minimal returns. A licensed Realtor® since the early 2000s, Sean’s real estate expertise combined with his passion for tech has made him a pioneer in digital marketing solutions tailored for the real estate industry. With years of experience running teams and consistently ranking in the top 1% of agents, Sean earned nicknames like "The Professor" and "The Mayor" at his previous brokerage for his unmatched ability to solve digital marketing challenges. His hands-on knowledge of real estate allowed him to create EMA, empowering agents to take control of their digital marketing and thrive in a competitive market. Sean’s favorite EMA services include Lofty CRM buildouts and consulting. He believes a well-designed website—optimized for efficiency, automation, and aesthetics—can make lead generation almost effortless. For over a decade, Sean has been helping agents, teams, and brokerages level up their marketing strategies and dominate in their area. When Sean isn’t geeking out over websites, lead gen, and Google Business Profiles, he’s spending quality time with his kids gaming, discovering the next best sushi spot, or taking his wife out on well-deserved date nights.

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Google Business Profile Pointers

Google business profile and Lofty for real estate agents

Mastering Google Business Profile for Real Estate Lead Generation

January 22, 2026
Custom HTML/CSS/JAVASCRIPT
Google Business Profile for real estateGoogle Business Profile lead generationreal estate Google Business Profile optimization
blog author image

Sean Everett

Sean Everett is the visionary behind EMA, a company born from his frustration with third-party platforms that locked agents into lengthy contracts, overpriced services, and minimal returns. A licensed Realtor® since the early 2000s, Sean’s real estate expertise combined with his passion for tech has made him a pioneer in digital marketing solutions tailored for the real estate industry. With years of experience running teams and consistently ranking in the top 1% of agents, Sean earned nicknames like "The Professor" and "The Mayor" at his previous brokerage for his unmatched ability to solve digital marketing challenges. His hands-on knowledge of real estate allowed him to create EMA, empowering agents to take control of their digital marketing and thrive in a competitive market. Sean’s favorite EMA services include Lofty CRM buildouts and consulting. He believes a well-designed website—optimized for efficiency, automation, and aesthetics—can make lead generation almost effortless. For over a decade, Sean has been helping agents, teams, and brokerages level up their marketing strategies and dominate in their area. When Sean isn’t geeking out over websites, lead gen, and Google Business Profiles, he’s spending quality time with his kids gaming, discovering the next best sushi spot, or taking his wife out on well-deserved date nights.

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Beyond The Business

Google business profile and Lofty for real estate agents

Mastering Google Business Profile for Real Estate Lead Generation

January 22, 2026
Custom HTML/CSS/JAVASCRIPT
Google Business Profile for real estateGoogle Business Profile lead generationreal estate Google Business Profile optimization
blog author image

Sean Everett

Sean Everett is the visionary behind EMA, a company born from his frustration with third-party platforms that locked agents into lengthy contracts, overpriced services, and minimal returns. A licensed Realtor® since the early 2000s, Sean’s real estate expertise combined with his passion for tech has made him a pioneer in digital marketing solutions tailored for the real estate industry. With years of experience running teams and consistently ranking in the top 1% of agents, Sean earned nicknames like "The Professor" and "The Mayor" at his previous brokerage for his unmatched ability to solve digital marketing challenges. His hands-on knowledge of real estate allowed him to create EMA, empowering agents to take control of their digital marketing and thrive in a competitive market. Sean’s favorite EMA services include Lofty CRM buildouts and consulting. He believes a well-designed website—optimized for efficiency, automation, and aesthetics—can make lead generation almost effortless. For over a decade, Sean has been helping agents, teams, and brokerages level up their marketing strategies and dominate in their area. When Sean isn’t geeking out over websites, lead gen, and Google Business Profiles, he’s spending quality time with his kids gaming, discovering the next best sushi spot, or taking his wife out on well-deserved date nights.

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Read To Lead

Google business profile and Lofty for real estate agents

Mastering Google Business Profile for Real Estate Lead Generation

January 22, 2026
Custom HTML/CSS/JAVASCRIPT
Google Business Profile for real estateGoogle Business Profile lead generationreal estate Google Business Profile optimization
blog author image

Sean Everett

Sean Everett is the visionary behind EMA, a company born from his frustration with third-party platforms that locked agents into lengthy contracts, overpriced services, and minimal returns. A licensed Realtor® since the early 2000s, Sean’s real estate expertise combined with his passion for tech has made him a pioneer in digital marketing solutions tailored for the real estate industry. With years of experience running teams and consistently ranking in the top 1% of agents, Sean earned nicknames like "The Professor" and "The Mayor" at his previous brokerage for his unmatched ability to solve digital marketing challenges. His hands-on knowledge of real estate allowed him to create EMA, empowering agents to take control of their digital marketing and thrive in a competitive market. Sean’s favorite EMA services include Lofty CRM buildouts and consulting. He believes a well-designed website—optimized for efficiency, automation, and aesthetics—can make lead generation almost effortless. For over a decade, Sean has been helping agents, teams, and brokerages level up their marketing strategies and dominate in their area. When Sean isn’t geeking out over websites, lead gen, and Google Business Profiles, he’s spending quality time with his kids gaming, discovering the next best sushi spot, or taking his wife out on well-deserved date nights.

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Get In Touch

Phone: (702) 513-2394

Address: 3753 Howard hughes Pkwy Suite 200, Las Vegas NV 89169

Email: [email protected]

Hours of Operation:

Mon - Fri 9-5 MST

Saturday & Sunday – Closed

3753 Howard Hughes Pkwy UNIT 200, Las Vegas, NV 89169, USA

Get In Touch

Address: 3753 Howard Hughes Pkwy Suite 200, Las Vegas NV 89169

Email: [email protected]
Phone: (725) 999-4049

Hours of Operation:

Mon - Sat 8am to 6pm

Sunday – Closed

3753 Howard Hughes Pkwy UNIT 200, Las Vegas, NV 89169, USA

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