Maximize Your Google Business Profile for Real Estate Leads

If you're in real estate and not fully optimizing your Google Business Profile (GBP), you're missing out on valuable opportunities. This isn’t just another online profile—it’s your digital storefront, the first impression for potential buyers and sellers. At Everett Marketing Agency, we specialize in making sure real estate professionals get the most out of their online presence. So, let’s break down exactly how you can turn your GBP into a lead-generating machine.

1. Add Detailed Business Info 

Think of your Google Business Profile like your open house sign—if it’s vague or missing key details, people won’t stop by. Make sure your profile includes:

• Your full business name (exactly as it appears everywhere else)

• Address (if applicable) or service areas

• Phone number

• Website link

• Business hours (including holiday hours)

• A compelling business description that clearly states what you do

The more complete your profile, the more Google trusts it—and the higher you’ll rank in local searches.

2. Encourage Clients to Leave Reviews ⭐⭐⭐⭐⭐

Google reviews aren’t just nice to have—they’re a huge ranking factor. A high volume of positive reviews signals to Google (and potential clients) that you’re a trusted real estate professional. Here’s how to get more:

• Ask at the right time – Right after closing a deal, when clients are feeling great about your service, is the best time to ask.

• Make it easy – Send a direct link to your Google review page via text or email.

• Respond to every review – Thank positive reviewers and address any concerns in negative ones professionally.

• Showcase reviews on social media – When people see others praising you, they’ll be more inclined to leave their own review.

3. Post Regular Updates 

Think of Google Posts as your free billboard on the world’s biggest search engine. Use them to:

• Share new listings, open houses, and market updates

• Post helpful home-buying or selling tips

• Announce team achievements and success stories

• Highlight community events or local real estate trends

Consistency is key. Posting at least once a week keeps your profile fresh and active in Google's eyes.

4. Ensure NAP Consistency 

NAP stands for Name, Address, Phone Number—and it needs to match everywhere online. If your details are inconsistent across your website, social media, and directory listings, Google sees it as unreliable information, which can hurt your ranking.

Here’s how to keep it tight:

• Check all online profiles and directories where your business is listed.

• Update any old or incorrect info ASAP.

• If you move offices or change your number, update it everywhere, not just on Google.

5. Showcase Your Expertise 

You know your stuff—make sure Google (and your audience) knows it too. Use your profile to establish yourself as a trusted expert by:

• Sharing success stories of clients you’ve helped

• Posting short videos answering common real estate questions

• Highlighting market trends and predictions

• Linking back to blogs or valuable content on your website

The more engaging and informative your content, the more likely people are to reach out, follow, and trust you.

Make Google Work for You 

Optimizing your Google Business Profile isn’t just an option—it’s a must if you want to generate more quality leads and stand out in the ultra-competitive real estate market. At Everett Marketing Agency, we specialize in taking this process off your plate so you can focus on closing deals.

Need help getting your GBP fully optimized? Let’s chat. Click HERE to book a consultation and start turning your Google presence into a lead-generating powerhouse.

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