Kickstart Your Google PPC Ad Strategy: A No-Nonsense Guide for Real Estate Pros

Let’s talk about something that can seriously level up your real estate game: Google PPC Ads. If you’ve been avoiding them because they sound too complicated, I’m here to tell you it doesn’t have to be that way. Let’s break it down step by step so it feels like a doable, even exciting, addition to your marketing strategy.

At Everett Marketing Agency, we’ve helped real estate pros across North America crush it with digital marketing. And trust me, PPC ads are one of the easiest ways to get noticed, generate leads, and make a real impact—fast. Here’s how to kick things off:

1. Set Clear Goals

First things first, what do you actually want out of your ad campaign? More leads? Boosting brand awareness? Driving traffic to your site? Clarity here sets the tone for everything else. Think of it as deciding on the destination before you start the road trip. You don’t want to aimlessly burn through your ad budget without a plan.

2. Choose Keywords That Work

Keywords are the bread and butter of Google Ads. But don’t just throw in any random terms. Get specific. Focus on phrases your ideal clients are searching for, like:

• “Homes for sale in [City]”

• “Best real estate agents near me”

• “Luxury condos in [City]”

Pro tip: Use Google’s Keyword Planner to find terms that balance good search volume with less competition. It’s like finding that perfect sweet spot.

3. Use Negative Keywords

Here’s a little hack that saves you cash: negative keywords. These are the terms you don’t want your ad to show up for. For example, if you’re not renting properties, exclude keywords like “rental” or “for rent.” This keeps your ad budget focused on the right audience.

Heads-up: Although negative keywords are necessary, it won't stop a rental lead from showing up in your pipeline. Reason being, people usually start their search on Google with "homes for sale in...", This will get them to your website, but once there they can still end up requesting a showing for a rental. This is not ideal, but now the lead is yours and it is up to you to educate the prospect on what is best for them. Should they buy or rent?

4. Define Your Target Audience

Google lets you get super specific with targeting, and this is where you can shine. Narrow down by:

• Location: Pinpoint your service area (or areas you’re expanding into).

• Demographics: Age, income level, homeownership status—the works.

• Interests: Target folks searching for home-buying tips, mortgage advice, or anything real estate-related.

Remember, the more dialed-in your audience, the better your chances of converting clicks into clients.

5. Track Conversions Like a Pro

Once your ads are live, it’s time to track the magic. Google Analytics is your new best friend. Set up conversion tracking to see what’s working and what’s not. Are people filling out your lead forms? Clicking your "Schedule a Showing" button? Use this data to tweak and optimize your campaigns. That’s how you turn good ads into great ones.

Why Work with Everett Marketing Agency?

Look, this is just the tip of the iceberg. If you want to skip the guesswork and go straight to results, we’ve got you covered. Whether it’s setting up killer PPC campaigns, optimizing your Google Business Profile, or building a sleek, lead-generating website, we’re the real deal when it comes to digital marketing for real estate. Let’s make your business the go-to name in your market.

Ready to Kick Things Off?

Google PPC Ads might feel like a beast, but once you’ve got the basics down, it’s smooth sailing. And hey, if you’d rather focus on closing deals while we handle the nitty-gritty, give us a shout. At Everett Marketing Agency, we’re here to help you thrive.

Check out our recommended tools and FREE Courses HERE.

See what our clients are saying about working with EMA HERE.

Contact EMA

Email: [email protected]

Phone: (725) 999-4049