How to Set Up a Google Business Profile to Attract More Real Estate Clients

Let’s talk about Google Business Profiles (GBP). If you’re not using one, you’re leaving money on the table—period. It’s like having the best billboard in town, but way cheaper and way smarter. This is the exact step-by-step playbook we use at Everett Marketing Agency to get real estate pros like you noticed online.

Here’s how you do it:

Step 1: Claim Your Business

Head over to business.google.com and either claim your business or create a new one. It’s super simple:

• Hit “Manage Now” and search for your business name. If it’s not there, don’t sweat it—just create it.

• Use your full business name, exactly as you want clients to see it.

Pro tip: Keep it professional and consistent with your branding across the board. This isn’t the place to get cute with nicknames.

Step 2: Add Key Details

This is where you set yourself apart. Be thorough and make it count:

• Business Name: Keep it clean and professional.

• Category: Choose “Real Estate Agent” or whatever fits your niche best.

• Location: Add a physical address if you have one or list your service areas if you work virtually or across multiple locations.

• Contact Info: Your phone number and website link are non-negotiables.

Pro tip: Double-check this info! Clients won’t stick around if they can’t reach you.

Step 3: Optimize Your Profile

This is your chance to shine. Think of it as your digital storefront:

• Description: You’ve got 750 characters—use them wisely. Tell people who you are, what you do, and why you’re the best. Sprinkle in some personality, but keep it professional.

• Photos: Upload high-quality images of yourself, your team, your listings, and anything else that shows off your expertise.

• Services: List specific services like “Luxury Homes,” “Relocation Assistance,” or “First-Time Buyer Support.”

Pro tip: Use high-res photos and update them often. Stale content = stale business.

Step 4: Use Keywords

If you’re not using keywords, your profile might as well be invisible. Add these naturally into your description and posts:

• “Real estate agent in [Your City]”

• “Homes for sale in [Neighborhood]”

• “Relocation expert in [Your Region]”

Pro tip: Research what your target audience is searching for and weave it in. Don’t overdo it—Google hates keyword stuffing.

Step 5: Post Regular Updates

Your GBP isn’t a set-it-and-forget-it deal. Keep it alive with fresh posts:

• Share new listings.

• Highlight client success stories.

• Post market trends or tips for buyers and sellers.

• Always end with a call-to-action like, “Schedule a consultation today!”

Pro tip: Aim for at least one update per week. Consistency builds trust.

Step 6: Gather Reviews

This is where the magic happens. Reviews build credibility faster than anything else:

• Ask happy clients to leave a review. Don’t overthink it—just ask!

• Make it easy by sending them the direct link to your profile.

Pro tip: Respond to every review—good or bad. It shows you’re engaged and professional.

Step 7: Track Your Insights

Google gives you analytics for free—use them. Check out your views, clicks, and calls to see what’s working and what’s not.

Pro tip: If something isn’t getting traction, tweak it. Digital marketing is all about testing and refining.

What's Next

Make sure that you are set up for success. Maximize your local visibility with our Google Business Profile Audit Tool. This powerful tool identifies gaps in your profile setup, from missing details to missed SEO opportunities, and provides actionable recommendations to help you attract more business in your market. Stay ahead of the competition by ensuring your profile ranks higher in local searches and drives more qualified leads to your business. Get your FREE self-serve GBP audit HERE.

Why This Matters

Setting up your Google Business Profile isn’t just about looking good online—it’s about being found by the right people at the right time. At Everett Marketing Agency, we’ve seen real estate pros transform their business with a properly optimized GBP.

GBP Management Service

Need us to manage your GBP? Just say the word! We do it all—optimize your images, write posts, respond to reviews, and even add your services to your Google Business page. We’ll list your business on directories and create content based on keywords your customers are searching for. Our goal is simple: help your business stand out online so more people find you and choose you. Let us take care of the hard stuff while you focus on running your business.

Attract more clients to your real estate biz with Everett Marketing Agency!

See what our clients are saying about working with EMA HERE.

Contact EMA

Email: [email protected]

Phone: (725) 999-4049