The Ultimate Blogging Schedule for Realtors

Starting a blog and hoping to make it successful comes with a long list of tasks. For beginner bloggers in the real estate industry, managing this workload can be overwhelming, often even before launching. Figuring out how to maintain a sustainable blogging schedule can be quite the challenge.

How do I know this? I’ve been there—more than once!

Before launching our blog, I attempted many other blogs. You wouldn’t recognize their names because they didn’t make it (hahaha). Through those experiences, I learned some key lessons, and now I have valuable insights to share about blogging in the real estate industry.

When I launched my current blog, I did it differently than what I had tried with my first set of attempts. This time, I had a clear vision of what I needed to focus on in order to become successful.

What is it you ask? 

The foundation! Yes, it’s that simple. Just like a house, the walls need a solid foundation in order to support the entire structure. So, what is the foundation for blogging? It all starts with having a strategic blogging schedule.

In this post, I’ll take you through my current blogging routine, which helped me stay consistent, even with limited time.

Because of this structured schedule, my blog is where it is today, and I’m grateful you’re reading it right now!

Since this is a detailed post, you have two options:

• If you have time, grab a drink and get comfortable.

• If not, save this post and come back to it later.

Here’s how I keep my blog organized and continuously driving organic traffic to my site.

Key Areas I Focus On:

1. Prioritize High-Impact Tasks

2. Consistently Create Quality Content

3. Promote The Blog

4. Invest in Continuous Learning

5. Save Admin Tasks for Last

1. Prioritize High-Impact Tasks

The first step in creating a successful blog is understanding what truly matters. Before even outlining a schedule, identify the tasks that will bring the most results (more readers, income, exposure) compared to the effort invested.

These high-impact tasks will look different depending on where you are in your blogging journey and your specific goals.

Here are two examples:

• Goal: Monetize Your Blog
  Your high-impact tasks could be:

  • Writing content featuring affiliate links

  • Creating sponsored posts

  • Promoting your services/products

• Goal: Boost Blog Traffic
  Your high-impact tasks might include:

  • Deep-diving into SEO strategies

  • Optimizing existing posts for search engines

  • Building backlinks

  • Being active on social platforms (Pinterest is highly recommended!)

So, figure out your main objective and focus your time on the tasks that will move the needle in that direction.

2. Consistently Create Quality Content

While this may seem like a no-brainer, it’s crucial to highlight.

As you progress in your blogging journey, ask yourself these three questions regularly:

• How do I want my readers to feel when they visit my blog?

• What impact should my posts have on them?

• Is my content providing real value?

Every post should be created with your audience in mind. Posts generally fall into these categories:

• Educational: Teaching something useful (e.g., "How to Stage a Home")

• Entertaining: Building connection through fun content (e.g., Buzzfeed-style articles)

• Inspirational: Encouraging readers to stay motivated (e.g., "What to Do When Your Offer isn’t Accepted")

Remember two key ideas:

• High-quality: Give readers a reason to stay longer or return.

• Consistency: Your blog’s success hinges on showing up regularly for your readers.

Staying consistent can be challenging, especially when you're just starting. Many new real estate bloggers struggle with this, but trust me, with the right schedule, you can overcome this hurdle.

Stay on top of your blogging schedule and all other tasks associated with life by using an accountability planner. If you don’t have one, get one! I love recommending my 30 day goal planner to help real estate agents manage their schedules more effectively.  

3. Promote Your Blog

Surprisingly, many beginner bloggers make two mistakes:

1. They promote a blog with little valuable content.

2. They have great content, but no one knows about it.

Creating great content is just the beginning. To get your blog noticed, you need to focus on promotion. Simply publishing a post isn’t enough; you need to create awareness and engage with your ideal audience.

Here are some effective, organic ways to promote your blog:

• Social Media:

  • Facebook groups are great for blog communities.

  • Instagram stories by adding your link

  • TikTok works if you can convert your content into engaging videos.

  • Pinterest is a must for most bloggers.

• Guest Blogging: Great for building your name within your niche.

• Networking: Leave thoughtful comments on related posts and mention your blog if relevant.

Start small with 1–2 social platforms that resonate most with your audience, and I recommend making Pinterest a top choice!

4. Invest in Learning

The blogging landscape is always changing, so make time for growth and learning. While there are countless resources out there, not all will be relevant or useful to you.

Here are my favorite tools and resources for real estate bloggers:

• Tailwind for Pinterest scheduling.

• Lofty for your blogging platform, website, CRM, and all real estate related automation.

• Canva for designing graphics and pins.

• My Empire 30 Day Planner & Gratitude Journal for planning your quarter, month, week, and days.

There will always be room for improvement—whether that’s tweaking your SEO strategy, enhancing your social media presence, or learning new marketing techniques. Dedicate 1–2 hours each week to continue learning.

5. Admin Tasks: Save Them for Last

The following tasks are essential to running a successful real estate business, but at the end of the day they are considered administrative tasks. Reason being is because it is not what you are licensed in. The following tasks are not where you have expertise in, so it is best to leverage them and delegate them to a professional who can take the weight of the world off of your hands. Admin tasks include adding in new pages to your website, scheduling out posts, updating your Google My Business, maintaining your lead gen with Google Ads, automating your CRM… There are amazing companies out there that cost pennies on the dollar to run the back end of your business. We offer an incredible marketing service specific to real estate professionals. If you are in the market, hand over some administrative tasks, book a consult and see how we can help you thrive. In the event you are superb at managing your time and are capable of running your entire business yourself, I highly recommend saving the above admin tasks for last until you’ve completed all of your more impactful work. Food for thought, every top producer I know hires out their admin tasks so they can focus on what really matters, their clients! Curious what our services look like - schedule a call.

Weekly Blogging Routine

Now that you understand the key principles, let’s break down how I apply them daily.

I use “time batching,” also known as grouping similar tasks into specific days. I find this to be really helpful as each task has its own rhythm. Once I am in the rhythm I get more done in less time than if I were to bounce around between 100 different tasks. I dedicate 2-4 hours each day to the following themes.

• Monday: Writing 

• Tuesday: Marketing/Engagement - Promoting & Actively engaging with my audience

• Wednesday: Social Media Content Creation

• Thursday: Scheduling Posts

• Friday: Market Research and Learning

By assigning a “theme” to each day, I can focus on what matters most.

If you’ve read this far, congrats! Creating a realistic, successful blogging schedule is tough but achievable.  

If you take away from this post, let them be:

1. Prioritize high-ROI tasks.

2. Leverage and delegate admin tasks

3. Use time-batching to maximize productivity.

In the event this post has made you feel a tad overwhelmed, don’t worry you have options. Let’s say you love the idea of blogging in order to gain more organic traffic to your site, but you can’t quite figure out how it will fit into your real estate routine, we have a service for that! You can hire us, Everett Marketing Agency, as a ghost writer and we will get all of your blogs done for you plus so much more Hop on a call to learn more.