How to Write a Real Estate Blog in 7 Steps

So, You Want to Write a Blog for Your Real Estate Biz?

When you got into real estate, becoming a blogger probably wasn’t on your to-do list, right? I get it. But here’s the thing—nowadays, blogging is more than just a nice extra. It’s becoming a must-have for real estate pros looking to step up their game. Getting ahead of the curve on this will help boost your business. Trust me on this one.

If you’re not totally sold on why you need to blog, check out my post on Why Every Real Estate Agent Needs a Blog (And How It Helps Your Business). But once you understand how it can really power up your business, you’ll want to know how to get those words down in a way that connects with your clients and grows your audience. That’s exactly what we’re digging into today.

Let’s break it down into 7 super simple steps. Ready? Let’s go!

1. Find the Right Topic

Before you even start writing, think about what your audience cares about. Your clients are likely buyers, sellers, or homeowners, right? Buyers want to know how to navigate the buying process or save for a down payment. Sellers need advice on pricing and staging their homes. And homeowners? They’re always up for handy home maintenance tips.

Here’s a pro tip: start with the most common questions your clients ask you. If you're hearing the same ones over and over, answer those in blog posts. Bonus: next time someone asks, you can send them a link to your blog!

And hey, if you’re feeling stuck, don’t worry. I’ve got a list of How to Brainstorm 25 Real Estate Blog Posts in Minutes that can help spark some ideas.

2. Think About Keywords and SEO

You might not be an SEO expert (who is when they start?), but trust me, it’s easier than it sounds. Before you write a single word, pick a keyword or phrase you want to target. For this post, I went with “How to Write a Real Estate Blog” because people search for this all the time.

Just type your idea into a free tool like Google’s Keyword Planner, and see what pops up. The goal is to find something with decent search volume but low competition. Got it? Good. Keep that keyword in mind as you write, and try to weave it into your post naturally. For additional SEO info and understanding why it is important for your website check out my other post - SEO for Realtors: Simple Strategies to Boost Your Online Presence.

And a quick word of caution—don’t overdo it. You want your post to sound human, not like a robot trying to hit all the right words.

3. Nail Your Headline

People aren’t going to click on your post unless the headline grabs their attention. It should be clear, to the point, and ideally include your keyword. My go-to trick? I use the Headline Analyzer from CoSchedule. It gives me feedback and helps me tweak things until I get it just right. Aim for a score of 70 or higher and you’re golden.

For this post, I kept it simple: How to Write a Real Estate Blog in 7 Steps. Easy to read, easy to understand. Boom.

4. Outline It Out

Don’t just dive into writing. Outlining your post makes a huge difference. It’s like laying out a blueprint before you start building a house. Sketch out your key points and organize them in a logical order. Here’s what my outline looked like for this post:

• Introduction

  7. Choose a Topic

  8. Focus on Keywords and SEO

  9. Create a Catchy Headline

  10. Outline Your Post

  11. Write Conversationally

  12. Add Some Visuals

  13. Edit and Publish

A clear structure keeps your writing on track, and it helps readers navigate through your post more easily.

5. Just Write Like You Talk

Now comes the fun part: writing! The best advice I can give here is to write like you’re talking to a friend (like we’re doing right now). Don’t stress about being too formal. Keep your sentences short and sweet, break up long paragraphs, and feel free to bend grammar rules a little. You don’t need to sound like an English professor—your goal is to be relatable and helpful.

You’ve got your unique voice, so use it! Whether you’re funny, straightforward, or great at telling stories, lean into your strengths.

6. Add a Little Visual Appeal

Pictures are worth a thousand words, especially when you’re trying to keep your reader’s attention. Whether it’s a photo, infographic, or just a cool graphic, breaking up your text with visuals makes your post more engaging.

If you’re new to sourcing images, there are some great free options like Pexels and Pixabay. And if you want to step it up a notch, paid services like Shutterstock and Adobe Stock have a ton of options. Just be careful with image rights—using the wrong image can land you in hot water.

7. Edit, Proofread, Publish (In That Order)

Before you hit “publish,” give your post a good once-over. Editing is more about fixing the flow and tone, while proofreading takes care of grammar and spelling. If you’re anything like me, it can be hard to catch your own mistakes because you’re too close to the work. Having someone else take a quick look can help a ton.

And if you need a hand with proofreading, tools like Grammarly can catch most of those pesky errors.

Bonus Tips for Faster Writing

You’re a busy agent, so blogging can’t take up your whole day. Here are a few tricks I use to speed up the process:

• Plan ahead: Set aside some time to brainstorm topics. Once you’ve got a list, writing becomes so much easier.

• Use a timer: Time yourself for different sections of your post to stay focused.

• Save the intro for last: Starting with the hardest part is a surefire way to hit writer’s block. Tackle the body of your post first, then loop back to the intro.

Small Wins Lead to Big Success

If you’ve made it this far, you’re already ahead of the game. The best way to get better at blogging is to just start. Commit to writing 4 posts—one each week for a month—and see how it goes. You’ve got this! If you feel this is something you want for your business, but still can't find the time you can always hire a real estate content writer (like me!). I am more than happy to help. Let's chat!

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